Stop the Drop is an anti-litter campaign set up by Herefordshire Council which aims to reduce the amount of litter and educate the public to take more responsibility for their waste. As part of the campaign, they are asking businesses to pledge their commitment to reducing litter on and around their premises, which Gabbs are pleased to support.

The campaign was launched in January 2016 following concerns about the amount of litter in Herefordshire and the impact this could have on visitor numbers and the reputation of the county as well as the impact on wildlife and the environment.

The campaign involves:

  • Raising awareness of the impact of litter by delivering talks in schools and colleges, and organising competitions, such as designing posters, animations and raps
  • Providing support and information to facilitate the organisation of litter picks
  • Supplying and loaning of litter packs to community groups
  • Joint working with key stakeholders
  • Encouraging local community groups, businesses and schools to sign the Stop the drop litter pledge
  • Encouraging participation in national events such as the Great British Spring Clean

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